The shoe market in Pakistan has quickly changed over the last ten years, with many brands doing well as people pay more attention to fashion. This list of the top 10 shoe brands does not rank them as better or worse but instead focuses on their unique communities and specific customer groups. By treating all brands equally, we want to show the variety of these brands and how they contribute to the growing fashion industry.
Exploring the top 10 shoe brands in Pakistan reveals a vibrant market where each brand shines in its own unique way.
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The Growing Footwear Industry in Pakistan
The shoe industry in Pakistan has changed a lot, growing from just a few old brands to many new and exciting ones. Brands are focusing more on quality, style, and comfort to meet the needs of today’s shoppers.
Fashion trends, especially those shown on social media, are influencing what people want to wear. As a result, companies are getting creative and quickly adapting to stay competitive in this fast-growing market.
By keeping up with these changes, brands can better serve their customers and succeed in the industry.
While you’re exploring the Top 10 Shoe Brands in Pakistan, don’t miss our guide to the Top 10 Men Perfumes in Pakistan for a complete style upgrade.
Top 10 Shoe Brands in Pakistan
| Brand Name | Head Office | Founded Date | CEO in Pakistan |
| Bata | Lausanne, Switzerland | 1894 | Mr. Muhammad Imran Malik |
| Servis | Lahore, Pakistan | 1959 | Mr. Tariq Malik |
| Metro | Mumbai, India | 1990 | Amir Riaz |
| Stylo | Lahore, Pakistan | 1970 | Mazhar Hussain Siddiqui |
| ECS | Lahore, Pakistan | 1954 | Usman Siddiqui |
| 1st Step | Lahore, Pakistan | 2008 | Mr. Zain Ahmed |
| Hush Puppies | Rockford, Michigan | 1958 | Farukh Saleem |
| Urban Sole | Lahore, Pakistan | 2012 | Bilal Ahmed |
| Borjan | Lahore, Pakistan | 1986 | Salman Butt |
| Walkeaze | Lahore, Pakistan | 2015 | Mr. Aamir Shah |
Bata: A Legacy in Footwear
Bata is a brand that many grown-ups in Pakistan think of when they remember their school shoes. Since it was founded in 1894 by siblings Tomas, Anna, and Antonin Bata in the Czech Republic, the name has become well-known. Bata entered Pakistan in 1942 and became a public limited company, known as Bata Pakistan Limited, in 1979.
To keep up with changing customer needs, Bata has started a new strategy. Their recent rebranding campaign, called “Surprisingly Bata,” aims to surprise people with a stylish collection of shoes for men and women.
With a large number of stores across the country, Bata uses a franchising system to run both company-owned and franchise stores. This helps Bata stay competitive in the footwear market while serving a wide range of customers.
Servis: A Journey of Transformation
Servis is a well-known shoe brand in Pakistan that has worked hard over the past few decades to become a strong competitor in the footwear market. Founded in 1941 by friends Chaudhry Mohammad Saeed, Chaudhry Mohammad Hussain, and Chaudhry Nazar Mohammad in Lahore, Servis initially struggled to gain recognition, especially in the school shoes market.
However, by 2012, the brand successfully changed its image with a stunning new collection of shoes and a smart pricing strategy. Their popular ad campaign, “Service Shoes for Everyone,” helped them stand out even more.
Today, Servis offers a wide variety of footwear, including school shoes, casual slippers, Peshawari chappals, and long boots. With many stores across Pakistan, Servis has become the first choice for people looking for quality shoes.
The company continues to lead in the footwear market and is known for its commitment to providing stylish and comfortable options for everyone.
Metro: A Leading Brand in Pakistan
Metro Shoes, started in 1986, quickly became a well-known name in Pakistan. With over 40 stores nationwide, the brand offers a wide variety of shoes for men, women, and kids, covering almost all types of footwear. Metro is trusted for its consistent quality, which has helped it build strong customer loyalty.
Many Metro customers are so loyal that they don’t want to buy shoes from any other brand, showing how much they trust Metro Shoes.
Stylo: A Premier Brand for Women’s Footwear
Stylo is a top women’s shoe brand in Pakistan that stands out in the women’s footwear market. It was founded by Azhar Hussain Siddiqui in Lahore in 1974 and was originally called Bano Chapal before becoming Stylo.
The brand’s slogan, “Jo Chahon, Wo Paoon,” shows its focus on giving women what they want. Unlike other brands that target millennials, Stylo built its own identity by focusing on female shoppers.
The brand offers a large selection of shoes, slippers, sandals, and even pret wear, making it a popular choice for women before they shop anywhere else. With over 200 stores across Pakistan, Stylo has grown steadily and gained strong customer loyalty.
ECS: Women’s Footwear
ECS, which stands for Ehsan Chappal Store, is a well-known women’s brand that started in 1954 in Anarkali Bazar, Lahore. Now, it has many stores across Pakistan. ECS offers a wide range of women’s footwear, including casual slippers, casual sandals, bridal sandals, pumps, and bags, as well as a Pret collection.
The brand is famous for having a good reputation because it focuses on quality and style. ECS also cares about giving back to the community and has received several awards for its contributions to the market and the industry.
1st Step: A Fast-Rising Footwear Brand
1st Step is a rapidly growing shoe brand in Pakistan, founded in 2000 at Pak Tower in Karachi. It now has over 40 outlets nationwide, offering a wide range of footwear and accessories, including men’s loafers, Peshawari shoes, bridal sandals, and travel bags.
Known for its affordability and variety, 1st Step is a popular one-stop shop for quality footwear. Its casual soft sandals are especially favored by women.
The brand recently won the Brand of the Year Awards 2023 for the “Fastest Growing Men’s Footwear Category” and “Fastest Growing Kid’s Footwear Category,” and its Jashn-e-Eid ad campaign in 2024 further boosted its recognition and plans for expansion.
Hush Puppies: Comfy Footwear
Hush Puppies is a well-known international footwear brand that started in America in 1958. In Pakistan, it is owned by Firhaj, which also has the rights to CAT Pakistan.
Hush Puppies focuses on making comfortable shoes for everyday wear, which is why many people in Pakistan choose it for quality comfy shoes. The brand has stores in all the major cities and can be found in big malls across the country.
While Hush Puppies offers a great variety of quality imported footwear, those with a limited budget often turn to 1st Step as a more affordable option. Overall, Hush Puppies is known for its comfort and quality in Pakistan.
Urban Sole: Exporter & Wholesaler
Urban Sole has built a strong reputation in Pakistan’s footwear industry with its advanced shoe manufacturing plant. Since starting in 1998, the brand has quickly expanded, not just in Pakistan but also internationally. It has over 40 retail outlets in the country and exports to Saudi Arabia, the United Kingdom, and Sri Lanka.
With a large wholesale network of 300 distribution points, Urban Sole is well-known as both an exporter and wholesaler.
The brand offers a smaller but high-quality collection of shoes for men and women. Many of its products are repeated due to strong customer demand. Urban Sole focuses on creating unique shoes that customers want, helping the brand grow both in Pakistan and abroad.
Borjan: A Trendsetter in Affordable Fashion
Borjan, part of the Rafum Group, is a well-known retail brand in Pakistan. With over 145 stores across the country, Borjan offers a wide range of shoes for men, women, and kids. The brand also sells stylish handbags for women. Borjan is popular for providing quality, trendy footwear at affordable prices.
Whether it’s casual slippers for everyday use or fancy sandals for special events, Borjan has modern options to meet your needs. Known for its great reputation, Borjan continues to serve its customers with fashionable and affordable products throughout Pakistan.
Walkeaze: A Leader in Comfortable Footwear
Walkeaze is a brand based in Karachi, Pakistan, with more than 15 stores across the country. There isn’t much information about when it started, but it has changed a lot in a short time and has caught the attention of customers and other brands.
Unlike many other shoe brands, Walkeaze focuses only on women’s shoes, offering modern styles that women love. Even though it has fewer stores than some competitors, Walkeaze is well-known for its quality and style among its customers.
Comparison of Popular Shoe Models
| Brand | Popular Shoe Models | Key Features | Price Range | Rating | Target Audience |
| Bata | Comfy Loafers, Sandals, Sports Shoes | Comfortable fit, durable materials, good grip | PKR 3,000 – 6,000 | 4.5/5 | Men and women |
| Servis | Casual Sneakers, Formal Shoes, Sandals | Trendy designs, high-quality leather, breathable | PKR 2,500 – 7,000 | 4.4/5 | Young adults and professionals |
| Metro | Fashion Sandals, Formal Shoes, Casual Shoes | Chic designs, versatile styles | PKR 2,500 – 8,000 | 4.5/5 | All age groups |
| Stylo | High Heels, Casual Flats, Sports Shoes | Stylish and comfortable options | PKR 2,000 – 7,000 | 4.4/5 | Women |
| ECS | Casual Slippers, Bridal Sandals, Pumps | Soft materials, elegant designs | PKR 1,500 – 6,000 | 4.3/5 | Women |
| 1st Step | Loafers, Sandals, Kids’ Shoes | Affordable, stylish options for casual wear | PKR 1,200 – 4,000 | 4.2/5 | Men, women, and kids |
| Hush Puppies | Casual Shoes, Formal Shoes, Sneakers | Focus on comfort, elegant looks | PKR 5,000 – 10,000 | 4.7/5 | All age groups |
| Urban Sole | Casual Footwear, Formal Shoes, Sandals | Unique styles, good quality | PKR 3,500 – 9,000 | 4.4/5 | Trend-conscious individuals |
| Borjan | Casual Shoes, Women’s Handbags, Fancy Sandals | Trendy designs, stylish accessories | PKR 2,500 – 6,000 | 4.4/5 | Women |
| Walkeaze | Modern Flats, Stylish Sneakers, Fashion Sandals | Contemporary styles, lightweight | PKR 2,000 – 5,000 | 4.3/5 | Women |
Consumer Preferences: What Shoes Are Trending?
Here’s a table summarizing consumer preferences and current trends in footwear among Pakistani consumers, focusing on popular styles and colors:
| Trend | Popular Styles | Popular Colors | Target Audience | Notes |
| Casual Footwear | Sneakers, Slip-Ons, Loafers | White, Black, Navy | Young adults, College students | Comfortable and versatile for daily wear. |
| Formal Shoes | Oxfords, Brogues, Dress Shoes | Brown, Black | Professionals, Office workers | Essential for business and formal occasions. |
| Women’s Footwear | Flats, Heels, Sandals | Pastels, Bold Colors | Women of all ages | Trendy designs cater to fashion-conscious women. |
| Athletic Shoes | Running Shoes, Sports Sneakers | Bright Colors, Neon Shades | Fitness enthusiasts, Athletes | High demand for performance and style. |
| Kids’ Footwear | Sneakers, Casual Sandals | Bright Colors, Fun Prints | Parents, Children | Durable and comfortable options are key. |
| Seasonal Styles | Flip-Flops, Open-Toed Sandals | Bright, Vibrant Colors | General public | Popular during summer and festive seasons. |
| Sustainable Footwear | Eco-friendly Sneakers, Recycled Material Shoes | Earth Tones, Neutrals | Environmentally conscious buyers | Growing interest in sustainable brands. |
Where to Buy: Best Retailers and Online Options
Here’s a concise overview of where to buy popular shoe brands, including both retail and online options available in Pakistan:
Best Retailers and Online Options for Footwear
| Brand | Retailers | Online Options |
| Bata | Bata Stores nationwide | Bata Online Store |
| Servis | Servis Shoe Stores across Pakistan | Servis Online Store |
| Metro | Metro Shoes outlets in major cities | Metro Online Store |
| Stylo | Stylo Retail Outlets throughout the country | Stylo Online Store |
| ECS | ECS Shoes outlets in major malls | ECS Online Store |
| 1st Step | 1st Step outlets nationwide | 1st Step Online Store |
| Hush Puppies | Hush Puppies stores in key cities | Hush Puppies Online |
| Urban Sole | Urban Sole stores in major shopping areas | Urban Sole Online Store |
| Borjan | Borjan outlets across Pakistan | Borjan Online Store |
| Walkeaze | Walkeaze stores in select locations | Walkeaze Online Store |
Buying Tips: How to Choose the Right Shoes
Here are key points for Buying Tips: How to Choose the Right Shoes:
1. Choose a Firm Foundation
- Select shoes with a solid base for better stability.
- Avoid shoes that feel mushy or wobbly.
2. Look for Arch Support
- Choose shoes that provide arch support for improved balance and comfort.
- Shoes without arches may cause discomfort over time.
3. Opt for Laced Shoes
- Laced shoes offer better support compared to slip-ons.
- They help keep your foot securely in place within the shoe.
4. Get Your Foot Measured
- Have your foot size and width measured professionally to ensure a proper fit.
- This measurement should be done periodically, as foot size can change over time.
5. Check the Toe Box
- Ensure there is at least a finger-width gap between your big toe and the edge of the shoe.
- Avoid shoes with a narrow toe box to prevent discomfort.
6. Replace Worn Shoes
- Upgrade to new shoes when the old ones show signs of wear.
- Look for worn textures around the heels or balls of your feet as indicators.
7. Be Intentional with High Heels
- Consider wearing flats instead of high heels whenever possible.
- If wearing heels, minimize walking distances or switch to heels only at the venue.
8. Seek Help for Pain
- If you experience foot or body pain, upgrade to properly fitted, comfortable shoes.
- Consult a physical therapist if pain persists despite changing shoes.
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Sustainability in Footwear: Eco-Friendly Brands to Consider
Sustainability is becoming more important in the footwear industry, with brands like Bata, Servis, Metro, Stylo, ECS, and 1st Step focusing on eco-friendly practices. Bata is working on using sustainable materials and reducing waste in their production process.
Servis aims to incorporate eco-friendly materials while maintaining style and comfort. Metro is also exploring ways to make their shoes more sustainable by using recycled materials. Stylo focuses on reducing their carbon footprint through better manufacturing practices.
ECS and 1st Step are gradually adopting sustainable methods, such as using less harmful chemicals in their shoe production. Choosing these brands supports environmental responsibility while ensuring you get stylish and quality footwear.
FAQs
What are the top shoe brands in Pakistan?
The leading shoe brands include Servis, Bata, Borjan, Shoe Planet, and Nike.
Which shoe brand is the most affordable in Pakistan?
Bata and Servis offer affordable and durable footwear options.
Are international shoe brands available in Pakistan?
Yes, brands like Nike, Adidas, and Gucci are available in major cities and online.
What is the best brand for women’s shoes in Pakistan?
Stylo is well-known for fashionable women’s footwear, along with Bata and Borjan.
Where can I buy these shoe brands in Pakistan?
These brands are available in retail outlets and online stores like Daraz.
Conclusion
The footwear industry in Pakistan is thriving, showcasing a diverse array of brands that cater to various consumer preferences. Each brand, from Bata to Walkeaze, plays a unique role in shaping the fashion landscape while prioritizing quality and style.
As trends evolve, these brands continue to innovate, ensuring they meet the demands of a fashion-forward market. Whether you seek comfort, style, or affordability, there’s a perfect shoe for everyone in this vibrant industry.
Embrace the vibrant footwear landscape of Pakistan, where comfort meets style and every step tells a story
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